Privacy Policy
This privacy plicy was last updated on 1st August 2026
Privacy Policy
This privacy policy was last updated on 1st August 2026.
Moove Lubricants Limited trading as Moove Lubricants (“we”, “us”, “Moove Lubricants”) respects privacy and is committed to protecting personal data that is shared with us. This privacy policy explains how we look after personal data.
This privacy policy applies to our customers, members and website visitors in the United Kingdom and the Republic of Ireland. Where we process personal data of individuals in the Republic of Ireland, we do so in accordance with both UK GDPR and the EU General Data Protection Regulation ('EU GDPR'), and references in this policy to 'UK GDPR' should be read as including the EU GDPR where relevant to that processing.
This privacy policy is provided in a layered format so you can click through to the specific areas set out below.
Topics covered by this policy
1. Important information and who we are
- Purpose of this privacy policy
- Controller
- Contact details
2. Information we collect from you
- If you fail to provide personal data
3. How is your personal data collected?
- Direct interactions
- Automated technologies or interactions
- Third parties or publicly available sources
4. How we use your personal data
5. Purposes for which we will use your personal data
- Purpose and lawful basis table
- Change of purpose
6. Disclosures of your personal data
- External third parties
- Internal third parties
7. International transfers
8. Data security
9. Data retention
10. Your legal rights
11. Links to other websites
12. Our policy towards children
13. Changes to privacy policy and your duty to inform us of changes
1. Important information and who we are
This privacy policy explains how Moove Lubricants collects, stores and processes personal data and for which purposes.
It is important that you read this privacy policy together with any other privacy policy or fair processing notice we may provide on specific areas of our website or on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your personal data. This privacy policy supplements the other notices and is not intended to override them.
Please read the following carefully to understand how and why we collect, use, store and otherwise process personal data.
Controller
For the purposes of this privacy policy, Moove Lubricants is a data controller and is responsible for your personal data.
We have appointed a data protection officer (“DPO”) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below.
Contact details
Our full details are:
Name of legal entity: Moove Lubricants Limited
Email: privacy@uk.moovelub.com
Postal Address: Dering Way, Gravesend, Kent, DA12 2QX
2. Information we collect from you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together follows:
“Identity Data” includes first name, last name, username or similar identifier, marital status, title, date of birth, gender and in some instances, passport details and photograph.
“Contact Data” includes billing address, delivery address, email address and telephone numbers.
“Financial Data” includes bank account and payment card details.
“Marketing and Communications Data” includes your preferences in receiving marketing from us and our third parties and your communication preferences.
“Profile Data” includes your username and password, membership details in relation to our membership programmes, purchases or orders made by you, your interests, preferences, feedback and survey responses and where applicable, information about your use of our tools and services associated with your account.
“Technical Data” includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
“Transaction Data” includes details about payments to and from you and other details of products you have purchased from us.
“Usage Data” includes information about how you use our website, membership programmes, tools and products.
“Vehicle Lookup and Product Recommendation Data” includes vehicle identifiers, such as vehicle registration number (VRN) or vehicle identification number (VIN), vehicle characteristics such as make, model and year, details of product recommendations provided, and general information about how the tools are used, such as frequency of use and the platform used.
We also collect, store, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with products). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
3. How is your personal data collected?
We use different methods to collect data from and about you including through:
Direct interactions
Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- purchase our products;
- participate in industry events and/or hospitality;
- create an account on our website;
- subscribe to our service, publications or membership programmes;
- request marketing to be sent to you;
- enter a competition or promotion;
- participate in our surveys; or
- give us some feedback.
Please note that we may monitor, record, store and use any telephone, email or other communication with you in order to check any instructions given to us, for training purposes, for crime prevention and to improve the quality of our customer service.
Automated technologies or interactions
Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment and how you use our website, including use of our vehicle lookup and product recommendation tools. We collect this personal data through cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites that use our cookies.
Third parties or publicly available sources
Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:
- Technical Data from the following parties: Technical Data from the following parties:.
- analytics providers (such as Google);
- Identity and Contact Data from professional networks or data brokers or aggregators such as LinkedIn.
4. How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you or to take steps at your request before entering into such a contract.
- Where it is necessary for our legitimate interests (or those of a third party) in conducting and managing our business to enable us to provide and improve our services and ensure a secure and reliable experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
- Where we need to comply with a legal or regulatory obligation and processing your personal data is necessary for compliance with a legal or regulatory obligation that we are subject to.
- Where we have obtained your consent to use your personal data.
Marketing
We will only send you marketing communications if you have provided your explicit consent. These may include information about products, services, offers, or loyalty promotions that we believe may be of interest to you. You can update your preferences or withdraw your consent at any time via our preference centre or by following the unsubscribe link in our emails.
Please note that essential service communications related to your interactions with Moove, including, but not limited to, order confirmations, invoicing, delivery updates, customer service notifications, and myComma loyalty updates, will still be sent as they are necessary to deliver our services and manage your account.
Loyalty programme
If you join our myComma loyalty programme, we will process your personal data to administer your membership. This includes allocating points based on eligible purchases, notifying you of your points balance, and informing you of tier changes and reward expiry.
These are essential programme communications and may continue if you opt out of marketing because they are necessary to administer your account and participation in the programme. In addition, if you provide your consent, we may send you promotional communications related to the loyalty programme, such as bonus point events, competitions, or incentives to reach a new tier. You may opt out of these communications at any time using the unsubscribe link or via our preference centre.
To allocate loyalty points, we may receive information about qualifying purchases from participating Motor Factors.
Where you are a registered user, we may analyse your interactions with our website, tools and products including products purchased, vehicles looked up, and workshop details to better understand your needs, provide in-app/website insights and recommendations, and personalise the marketing communications we send you. This does not involve automated decision-making that produces legal or similarly significant effects.
Where this analysis is used to personalise the marketing we send you, you have the right to object to that use at any time via the unsubscribe link or preference centre referred to above, see 'Your legal rights' below. This will stop your data being used to personalise marketing to you; it does not affect our use of the same data to administer your myComma membership (such as allocating points and tracking tier status) or to show you in-app/website recommendations while you are using our tools.
Cookies
We may use cookies and similar technologies to support functionality, analyse usage, and enforce fair usage limits on certain features (such as vehicle lookup tools for non-logged-in users).
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
For more information about the cookies we use, please see our Cookie Policy.
5. Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.
Purpose and lawful basis
|
Purpose/Activity |
Type of data |
Lawful basis for processing including basis of legitimate interest |
|
To register you as a new customer or as a member to our loyalty and reward scheme |
a. Identity |
Performance of a contract with you. |
|
To process and deliver our products including: |
a. Identity |
a. Performance of any contract we enter into with you or for the taking of steps at your request with a view to entering into a contract. |
|
To manage our relationship with you which will include: |
a. Identity |
a. Performance of any contract we enter into with you or for the taking of steps at your request with a view to entering into a contract. |
|
To enable you to partake in our loyalty and reward scheme, surveys or competitions |
a. Identity |
a. Performance of any contract we enter into with you or our customer or for the taking of steps at your or our customer's request with a view to entering into a contract. |
|
To send you marketing communications about our products, services, offers, promotions or loyalty rewards |
a. Identity |
We have obtained your consent to use your personal data for this purpose. |
|
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
a. Identity |
a. Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise). |
|
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you |
a. Identity |
Necessary for our legitimate interests (to study how customers use our products, loyalty and reward scheme and website, to develop them, to grow our business and to inform our marketing strategy). |
|
To use data analytics to improve our website, products, marketing, loyalty and reward scheme, customer relationships and experiences |
a. Technical |
Necessary for our legitimate interests (to define types of customers for our products, loyalty and reward scheme, to keep our website updated and relevant, to develop our business and to inform our marketing strategy). |
|
To make suggestions and recommendations to you about products or services that may be of interest to you |
a. Identity |
Necessary for our legitimate interests (to develop our products / services and grow our business). |
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at privacy@uk.moovelub.com
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
6. Disclosures of your personal data
We may share your personal data with the following types of third parties:
- Other companies in the Moove Lubricants group (subsidiaries and affiliates, as defined in section 1159 of the UK Companies Act 2006), where necessary for running our business, understanding customer usage, developing our services, and informing our marketing strategy.
- External parties in the event of a merger, acquisition, business restructuring, or sale. If a change happens to our business, the new owners may use your personal data in accordance with this privacy policy.
- Regulatory or legal authorities, where we are required to disclose your personal data to comply with legal or regulatory obligations (e.g. HM Revenue & Customs).
- Trusted third-party service providers, such as marketing agencies, email platforms, and analytics services, who help us deliver communications and operate our business. These providers only process your data on our behalf, under our instructions, and in compliance with data protection laws.
We will never share your personal data with third parties for their own marketing purposes unless you have explicitly consented. If this ever applies, we will clearly inform you and provide a separate opportunity to opt in.
The table below outlines the third-party recipients with whom we may share your personal data, the categories of data involved, the legal basis for that sharing, and the purposes for which it is done:
Categories of third-party recipients
|
Who we share it with |
What we share |
Why we share it |
|
Banks and payment providers services |
a. Identity b. Contact c. Financial |
Processing of payments in the performance of our contract with you |
|
Business partners, suppliers or sub-contractors such as [Logistic and Marketing companies] |
a. Identity b. Financial c. Profile d. Marketing & Communications |
Performance of any contract we enter into with you or our customer or for the taking of steps at your or our customer’s request with a view to entering into a contract |
|
Credit reference agencies |
a. Identity b. Contact c. Technical |
Assessing your credit score which may be a condition of us entering into a contract with you, for fraud prevention and/or to pursue debtors, which is necessary for our legitimate interests. |
|
Analytics and search engine providers |
Aggregated and, where relevant, account-level information about how our website and services are used. |
Improving and optimising our business, including operating our services, maintaining security, preventing fraud, understanding how our products and services are used, and developing and enhancing our offering. This is carried out in our legitimate interests, to support our business operations, improve user experience (including loyalty-related features and communications), and to comply with legal obligations where applicable. |
|
Professional advisers such as insurers, accountants, lawyers, business advisers, pension advisers and financial advisors |
a. Identity b. Contact |
Supporting Moove Lubricants investigations which is necessary for: |
|
Software development companies, cloud and infrastructure companies and web designers |
a. Identity b. Contact c. Financial d. Profile Data e. Technical f. Usage |
Our legitimate interests (for running our business, provision of administration and IT services). |
|
Third-party service providers (e.g. delivery partners, IT/platform services, customer support, loyalty scheme fulfilment, market research) |
a. Identity b. Contact c. Technical d. Usage e. Profile |
To support service delivery under legitimate interest or contractual obligation. These third parties are only permitted to use your data as necessary and must comply with applicable data protection laws. |
|
Participating Motor Factors |
a. Purchase data (relating to your qualifying transactions) |
To facilitate the allocation of loyalty points and administer your myComma loyalty account, under legitimate interest. |
7. International transfers
We store your personal data within the Moove Lubricants Group, and some of our third-party service providers are based outside the United Kingdom. This means your personal data may be transferred to, and processed in, countries outside the UK. Whenever we do this, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
- We will only transfer your personal data to countries that the UK Government has assessed as providing an adequate level of data protection (an “adequacy regulation”).
- Where we use service providers in countries without an adequacy regulation, we put in place approved contractual protections, such as the ICO's International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, which require the recipient to protect your personal data to UK standards.
- Where we transfer personal data to providers in the United States, we may rely on the UK-US Data Bridge, where the recipient is certified under that framework.
- Where we process personal data of individuals in the Republic of Ireland, transfers of that data to the United Kingdom are covered by the European Commission's data adequacy decision for the UK, renewed in 2025, which confirms the UK provides an equivalent standard of protection. Transfers from the UK to any other country follow the same safeguards described above.
Please contact us at privacy@uk.moovelub.com if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.
8. Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
9. Data retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Certain data is retained for limited periods:
- Vehicle identifiers (such as VRN or VIN) are retained in identifiable form for up to 90 days;
- IP addresses are retained in identifiable form for up to 90 days for security and abuse prevention purposes;
Where we have to keep basic information about our customers by law (including Contact, Identity, Financial and Transaction Data), we shall retain such personal data for six years after they cease being customers for tax purposes.
In some circumstances you can ask us to delete your data: see Request erasure below for further information.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
10. Your legal rights
Under certain circumstances, you have the following rights under data protection laws in relation to your personal data:
- Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
- Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
- Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
- Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
- Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
- if you want us to establish the data's accuracy;
- where our use of the data is unlawful but you do not want us to erase it;
- where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
- you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
- Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
- Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent. This does not apply to withdrawing consent to marketing, which will not affect your ability to use our products, services or the myComma loyalty programme (see 'Marketing' and 'Loyalty Programme' above).
If you wish to exercise any of the rights set out above, please contact us at privacy@uk.moovelub.com
Right to lodge a complaint with a supervisory authority
If you wish to raise a complaint about how we have handled your personal data, please contact us at privacy@uk.moovelub.com. We will acknowledge your complaint within 30 days and aim to respond to it without undue delay.
You also have the right to object where we are processing your personal data for direct marketing purposes, including where we analyse your interactions with our website, tools and products to personalise the marketing we send you (see 'Loyalty Programme' above). You can exercise this via the unsubscribe link or preference centre referred to in that section. This does not affect our use of your data to administer your myComma membership itself.
You have the right to make a complaint at any time to the Information Commissioner's Office ('ICO'), the UK supervisory authority for data protection issues (www.ico.org.uk).
If you are based in the Republic of Ireland, you also have the right to lodge a complaint with the Irish Data Protection Commission (www.dataprotection.ie).
We would, however, appreciate the chance to deal with your concerns before you approach either, so please contact us in the first instance.
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
11. Links to other websites
Our website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates (including, but not limited to, websites on which our products are advertised). If you follow a link to any of these websites, please note that these websites and any services that may be accessible through them have their own privacy policies and that we do not accept any responsibility or liability for these policies or for any personal data that may be collected through these websites or services, such as contact and location data. Please check these policies before you submit any personal data to these websites or use these services.
12. Our policy towards children
Our products and website are not directed to children. If a parent or guardian becomes aware that his or her child has provided us with personal data without their consent, please contact us. If we become aware that a child has registered for a product or service and has provided us with personal data, we will delete such information from our files.
13. Changes to privacy policy and your duty to inform us of changes
Any changes we may make to our privacy policy in the future will be posted on this page. The new terms may be displayed on-screen and you may be required to read and accept them to continue your use of the applicable service.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.